Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information. Sensitive information will be used by us only:
• For the primary purpose for which it was obtained
• For a secondary purpose that is directly related to the primary purpose
• With your consent; or where required or authorised by law
Your Personal Information may be disclosed in a number of circumstances including the following:
• Third parties where you consent to the use or disclosure; and
• Where required or authorised by law.
It is an important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Bookkeeping Colab uses Google Analytics to collect and analyze user data on our website or digital platforms. We prioritise the protection and privacy of your personal information and strive to provide transparency regarding the collection, usage, and sharing of data through Google Analytics. Please ensure you read this policy carefully, and understand our practices and how your information is handled.
Data Collection
1. When you visit our website and interact with any of our digital platforms, Google Analytics automatically collects certain information about your browsing activities. This includes but is not limited to:
● Internet Protocol (IP) address
● Browser type and version
● Device type and operating system
● Referring website or source
● Pages visited and time spent on each page
● Clicks, scrolling, and mouse movements
● Demographic information (age, gender, interests) if available
2. Purpose of Data Collection: We use Google Analytics to gain insights into our website’s performance, user behavior, and demographics. The data collected allows us to:
● Understand how users navigate our website
● Improve our website’s functionality and user experience
● Measure the effectiveness of our marketing campaigns
● Personalize content and tailor our offerings to user preferences
● Analyze trends and patterns to optimize our business strategies
Google Analytics uses cookies
3. Google Analytics uses cookies, which are small text files placed on your device to track and store information. These cookies collect anonymous data unless you choose to provide personally identifiable information voluntarily. You can manage all your cookie preferences through your settings in your browser or opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
Data Sharing
4. We may share the collected data from Google Analytics
With our trusted partners, affiliates, or service providers who assist us in operating our business effectively. However, we do not and will not disclose any personally identifiable information to these third parties unless necessary for the purposes stated in this Privacy Policy or required by law.
Google Ads Remarketing
5. Bookkeeping Colab used Google Ads remarketing. Third-party vendors, including Google, show our ads on sites across the internet and use cookies from our website to serve ads based on your past visits to this website.
If you have any queries or complaints about our Privacy Policy please contact us at info@bookkeepingcolab.com.au